This is an advertisement
Google announced recently that it has updated the way it displays URLs (website addresses such as www.google.com) in mobile search results. While this sounds at first blush like a technical matter, it may prove to be of substantial interest to trademark owners.
Google says the intent of the change is to better reflect the names of websites and website structure. To do this, it will use what it calls a "breadcrumbs-like" format. (The term refers to Hansel and Gretel leaving a trail of breadcrumbs so they could retrace their steps.) To demonstrate the change, Google shows side-by-side results for a search on "history of google." In the old format, the URL for the Wikipedia hit is "en.m.wikipedia.org/.../History_of_Google." In the new format, it's "Wikipedia > wiki > History_of_Google."
We would like to thank you for your interest in our services. While we would be pleased to hear from you, we cannot agree to represent you until we know that we do not have a professional conflict of interest. Accordingly, please do not send us any confidential information until an attorney-client relationship has been established between us. For time-sensitive issues, please contact us by telephone at (800) 436-3644.Continue to Email