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Amy B. Berge Talks Trademarks In Business First Article

Recently, Bingham Greenebaum Doll LLP attorney Amy Berge authored an article for Business First on the topic of trademarks. The article provides a brief overview of trademark law and highlights common pitfalls and practical tips for approaching the use of trademarks, including:

  • The qualities of an effective trademark
  • Why description falls short when it comes to selecting a trademark
  • The steps a trademark owner should take to maintain the effectiveness of a trademark
  • How to navigate the gray areas of trademark law

To read more, check out the full article on the Business First website (requires online subscription).

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