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Centric is a nonprofit organization that promotes new business development in Indiana. Social Net Watcher received the award for creating a social media monitoring system that uses proprietary software algorithms to monitor subscribers’ Facebook pages for potential signs of bullying, threatened violence, suicide and other forms of possible violence and unacceptable behavior.

The company, founded in 2011, went into the production phase in January 2013. This move was well-timed with Indiana’s recent anti-bullying legislation that went into effect July 1st. The proprietary software, which operates completely in the cloud, is now used in a dozen schools in five states. The SNW program requires adoption by both student families and administrators. In a recent article in Indiana Economic Digest, company founder and Terre Haute native Bruce Canal stated, “Our system monitors students’ statements for phrases in our database and when it matches the data, our system notifies the school administration.”

To be eligible for an Indiana Innovation Award, the product, service or company entered must have been introduced within the past three years, and be headquartered in Indiana or, for interstate organizations, must be able to demonstrate that at least part of the development team behind the innovation is located in Indiana. BGD is proud to be able to support Social Net Watcher and celebrates their achievements.

To learn more about Mike Eckerle, Dan Boots and their practices, visit their BGD profiles.