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Client Growth Strategies for Legal Services: Showcasing A Client-Centric Approach to Winning & Retaining Business

11.12.2015

Join Bingham Greenebaum Doll LLP Chief Business Development & Marketing Officer Robyn L. Radomski at the Client Growth Strategies for Legal Services: Showcasing A Client-Centric Approach to Winning & Retaining Business Conference in Chicago on Nov. 12, 2015.

Attendees will learn about law firm client service approaches, models and measures that industry leaders are employing to better serve their clients, enable stronger relationships, and provide a platform for differentiation and growth. Discussion topics will include:

  • The changing nature of legal marketing and why law firms must change their marketing priorities;
  • Triggers toward action: Connecting the dots between client service, the client experience and the bottom line;
  • What clients want from their firms, beyond practical legal advice;
  • The challenges firms face when launching and supporting a sophisticated client service program;
  • How law firms can demonstrate the firm’s broader value proposition as part of its pricing strategy; and
  • Developing a strategic plan to keep your clients’ data secure.

Radomski will be part of the panel discussion entitled “The Changing Nature of Legal Marketing” from 9:45 – 10:30 a.m. The panel will address the fierce competition law firms face for client share. Firms need to focus on their core strengths and commit to providing both unequivocal client service and value. The panel will explain how the new legal marketer has to be proficient in:

  • Pricing and legal project management techniques;
  • Fostering collaboration among the internal clients for the benefit of the external client;
  • Understanding your client’s business and providing a unique advantage to them, helping them achieve their strategic goals;
  • Focusing on client experience to differentiate your law firm;
  • Technology for increasing efficiency and automation and also the advancement of digital and social as a platforms to promote and place; and
  • Managing a team and managing expectations of four generations in the workplace; and much more.

ARK stands for Applied Research & Knowledge and is a B2B publishing and events company providing leading products for the Legal and Information Management markets. They aim to help professionals and organizations work more intelligently by delivering reliable information and techniques that can be used to benchmark, instigate, develop and improve fundamental business processes and procedures.

Event Details

What: Client Growth Strategies for Legal Services: Showcasing A Client-Centric Approach to Winning & Retaining Business

When: November 12, 2015    8:00 a.m. – 4:45 p.m.

Where: The University of Chicago - Gleacher Center
450 North Cityfront Plaza Dr.
Chicago, IL 60611

Cost: $895


To see the full program schedule and register, please visit the Ark Group website.

To learn more about Robyn L. Radomski and her practice, please visit her profile.

LOCATION:

The University of Chicago - Gleacher Center

450 North Cityfront Plaza Dr.

Chicago, IL 60611

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