Robyn Radomski Discusses Why Law Firms Must Change Their Marketing Priorities with Bloomberg BNA
Bingham Greenebaum Doll LLP Chief Marketing and Business Development Officer Robyn L. Radomski was part of a discussion on why law firms must change their marketing priorities with Bloomberg BNA recently. She shared some insight into using legal project management (LPM) to drive client growth and allow firms to better meet client demands for improved communication and efficiency.
“At its core, LPM is about delivering value to the client, and as marketers we represent the client's view and the client's perspective,” she said. “In addition, firms are always looking for ways to differentiate their services, and we see LPM as a huge part of that. LPM is the best way to deliver efficiencies to the client. It also helps the corporate general counsel look good by improving budget control and risk management.”
Robyn also shared that the firm’s first pilot test of LPM coaching has led to improvements in budgeting, cost control and client communications.
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