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SteadyServ Technologies Acquires Digital Beer Technology Developer

07.22.2014

Bingham Greenebaum Doll LLP congratulates SteadyServ Technologies on its recent acquisition of PintLabs, a leading provider of online beer information and data. Through the agreement, SteadyServ acquires all of PintLabs' assets, including BreweryDB.

The PintLabs acquisition will create a more robust experience for SteadyServ’s iKeg users. PintLabs' BreweryDB contains detailed information on more than 30,000 beers and brewers, including an overview, history, locations, label art and ingredients, as well as other core beer attributes such as style, alcohol content and bittering units. iKeg makes it easier for brewers, distributors and retailers to optimize their beer selection and ensure they have the right amount in the right places at the right time.

The acquisition of this data will now provide iKeg with this breadth of information and also allow consumers to quickly find where their favorite beers are on tap and more easily explore new beers that are trending in popularity in their geographic location. For distributors, using iKeg with the integrated BreweryDB database helps build their own product lists and educate staff on all pertinent characteristics of each beer. 

“We would like to congratulate SteadyServ Technologies on this acquisition,” said BGD partner Matthew Troyer. “We look forward to supporting their continued growth as they work to deliver the new standard of performance within the three-tier system.” 

With the acquisition, PintLabs will be relocated to a larger office in Raleigh, North Carolina, and will serve as the iKeg software development, CRM and sales support office. 

About SteadyServ

SteadyServ is a mobile SaaS-based inventory and management system for the beer industry co-founded by Steve Kremer and Steve Hershberger in 2012, and is headquartered in Carmel, Indiana. SteadyServ uses its technology as a way for brewers, distributors and retailers to access and manage information quickly and easily. Consumption data is tracked to provide retailers real time information about their beer supplies, details about customer bases, which beers are selling best in the area and which taps will give them the best return.

To learn more about SteadyServ, please visit its website. 

To learn more about Matthew Troyer and his practice, please visit his profile.

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